Off the Shelf or a Bespoke Website?

Off the Shelf or a Bespoke Website?

There is a strong misconception that buying a website is like buying a coat, but this is not the case at all. Your website should be a live tool which can interact and respond to customer’s needs. Purchasing an “off the shelf” website may seem a bargain but will it be able to reflect and adapt to your business needs, both now and in the future?

Choosing a bespoke website may involve a larger initial cash outlay but can save you time and money in the long term. The positive impact it has on your business can also be invaluable.

If you think that buying a website is expensive, consider the important role it plays in your business: delivering promotions, sales, managing customer complaints, selling and promoting the brand.

The amount of people and skills involved in creating your website should also be considered. Where else would you be able to commission a dedicated team of experts and designers to work on your behalf for such a low price?

Commissioning a Web Design

Long before the question of price arises a professional web designer will need to understand your requirements. If a web designer doesn’t ask you many questions, this may be a good time to leave!

Once you have provided a detailed list of your requirements any good designer would be able to prepare a quotation which can then be tweaked depending on which features you are willing to sacrifice. Commissioning a web designer is very similar to creating a job specification so your list should include desirable features as well as essential features. An experienced designer will be able to advise which features will most benefit your business.

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