Demystifying Website Design
Have you ever wondered what a web design agency does or how a new website is created? Do you feel that your web designer is talking another language? Being able to communicate what you want to your web designer is extremely important but this can be difficult when the terminology used is so confusing.
We have create this list so that you can gain insight into the components required to create a web design and will feel confident and at ease when talking to your web designer.
Here are some of the key components used in web design:
Keywords act as labels or place markers which create the identity of your website in terms of the search engines. Keywords should be researched carefully to ensure that they are industry appropriate and will enable potential visitors to find your website.
The process involves initial benchmarking to identify the best keywords for your business followed by back-linking, content creation and curating to ensure that you achieve a high ranking on Google and are able to not only attract the right type of visitors for your business.
Although perhaps not as interesting as other areas of website design, website navigation and usability play a critical role in ensuring your website’s success. A slow loading website, convoluted navigation system or missing links are all sure fire ways of losing potential customers.
Once a visitor arrives on your website the content and layout should persuade and enable them to interact either by signing up to be a follower on a social media platform, to receive an email newsletter or to engage with the website to make a transaction.
Spelling mistakes or grammatical errors can be very off-putting so make sure that all content is proofed before publishing. If you are not confident creating copy yourself, hiring a professional copywriter is a sound investment.
The use of attractive or eye-catching images and video can also make a website more appealing, encouraging visitors to linger on the website rather than simply flicking onto the next site. Both video and images are easy to share on social media and can dramatically increase your website’s ranking if used effectively.
Existing images may need to be resized or retouched or new ones created. New videos may need to be created or existing ones edited so that they enhance and are compatible with the website design.
Considerable thought needs to be given about the choice of fonts, colours and graphics. They should represent and promote your brand.
If your business is involved in export it is also important to consider the impact which colours have in different cultures.
5. Page Layout
The positioning of headers, footers, social media icons and opt-in boxes on sidebars will influence the likelihood of converting visitors into customers so is a decision which requires careful consideration.
Having high quality coding will enable your website to respond quickly and minimise the risk of it failing or crashing altogether.
Your website should be capable of operating on different web browsers whether they are using a MAC or a PC. This requires careful coding back up by considerable testing to ensure that the system is fully compatible on all browsers and devices. Visitor experience is the key to a good website design.
Given the quantity of people who access the internet from mobile phones, it is essential that your website functions as well on mobile devices such as smartphones and tablets as it does on a P.C. or laptop. Your website has to work well regardless of the size of screen used, failing to do so will limit the market potential.
9. Incorporating Social Media
Which social media will you use? Facebook, Twitter, Google+, Pinterest, the choice is endless. If you intend to use social media (you should!) as part of your marketing strategy your social media accounts will need to be integrated into your website in such a way that they make it easy for visitors to share content with others.
10. Going live
A much forgotten area of web design are those behind the scenes tasks which have to be done to allow your website to go live. Although not as glamorous but equally important this includes purchasing a domain name, installing your site onto the host service, setting up the DNS and organising analytics, webmaster tools and sitemaps. Considerable time will be spent testing these to ensure that everything is functioning correctly.
As you can see, a web designer has to undertake many tasks in order to create a fully functioning website and it is a very complex process involving considerable thought and expertise. However by having a basic understanding of the processes involved you will now be able to converse as equals!