Fancy BOWtique create exquisite handmade bridal accessories. Their product range includes headbands, pearl jewellery sets and fascinators.
Having established a thriving business, Fancy BOWtique wanted to attract new customers and expand the business by setting up an online shop.
In order to bring Fancy BOWtique into the world of online trading, we developed a bespoke web design incorporating an easy to use eCommerce system. The web design, which was tailor made to appeal to their target audience, included search engine optimization.
Clients are now able to access Fancy Bowtique whenever they want and are no longer restricted (or hindered) by shop opening hours. This is particularly important for those that either work during the day or prefer to shop from the comfort of their own home.
The ability to receive orders day and night has allowed Fancy BOWtique to access clients which they would otherwise have missed. This is especially useful for reaching markets outside the UK which operate on different time zones.
Through search engine optimization Fancy Bowtique has achieved greater visibility enabling them to establish themselves in the market place and compete with the market leaders.
Apart from the happiness of several blushing brides and their equally delighted bridesmaids, increasing accessibility through a customer friendly eCcommerce site has also resulted in increased sales and profitability.
Web development / eCommerce